Looking back, we see that everything has begun with the invention of steam engine – and along with this invention, human beings as a specie living on earth have entered into a rapidly accelerating process that distinguishes them from the others since the last quarter of the 18th century. Every other day in the first quarter of the 21st century, we produce as much information as we did between the beginning of humankind and 2003. The amount of data produced just in 2013 was 4.4 zettabytes (trillion gigabytes), and it is anticipated to reach 44 zettabytes in 2020.

This fact is stunning, indeed, considering the said amount and pace; however, the emerging chaos should be also taken into consideration, since it has extremely significant consequences that are all interconnected. We step over the thresholds of “Tomorrow’s World” coming down on us, and we can even say that we live on this very threshold, constantly. Before we have the chance to adapt the new one, a newer one appears. In this respect, none of us is a “native of this world” anymore: we are all newcomers and immigrants trying to adapt their environment.

In It’s Just Getting Started, Faruk Eczacıbaşı analyses the advantages and disadvantages of technological advancements that come into our lives every day with greater speed, and discusses what the future holds for the world with its pros and cons, based on his personal experiences, the “computer” adventure of one of the most respected companies in Türkiye, Eczacıbaşı Holding, and the transformation of Türkiye as well as the last developments in the world. It’s Just Getting Started is one of the most comprehensive, steady and intelligible books written on the topic.